There has been so much speculation about what Apple would announce during the WWDC keynote that I hesitated to take much of it seriously. But I will focus on the reality and some of the key fictions, and maybe a few just-misses. But the opening, with Siri doing the intros, was certainly in keeping with […]

As speculation about the possibilities of the next Mac note-book revision heat up, some are wondering whether the MacBook Pro will become just another MacBook Air? Maybe it will be lighter, thinner, and perhaps contain a longer-lasting battery. At the same time, with the arrival of Intel’s Ivy Bridge chips, it’ll run faster too. It […]

In Apple’s efforts to simplify installing Lion on your Mac, they’ve made things more difficult. First, you have to download a copy, at least for now. Later this month, Apple will release a USB-based installer at $69, a $40 surcharge. Now I’m not about to attempt to explain why Apple needs to charge more than […]

One huge difference between Apple and other PC makers can be summarized by the word “legacy.” They rarely look back, even when it comes to honoring an anniversary, which is why you never saw a twenty-fifth anniversary Mac in 2009. This marketing strategy became obvious first in 1998, when the original Bondi Blue iMac was […]