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    Will the 2015 Mac be a Mac?

    March 16th, 2010

    Unlike many tech companies, Apple has a long-range vision. Maybe you didn’t see how the iPod would develop, the ongoing improvements in the iPhone or the path from Mac OS X 10.0 to 10.6, but there’s little doubt Apple had broad concepts about the direction of these products from Day One. I wasn’t surprised when […]


    So is the Mac at Death’s Door?

    March 11th, 2010

    When I suggested recently that we had returned to the silly season, perhaps a little earlier than I might have expected, I didn’t know how right I was. A recent article, from a site that I won’t name, is now suggesting that the iPad is the first nail in the Mac’s coffin, that it won’t […]


    An iPhone 4.0 Wish List

    March 1st, 2010

    There are some reasonable certainties in the Apple universe, and one is that there will be an iPhone OS 4.0 release some time later this year, probably in July. That is, if the expected timeframe for Apple’s WWDC remains in late June. For now, I’ll stay away from other possible product revelations, such as the […]


    The iTunes Profit Myth

    February 10th, 2010

    In an article for entitled “The Microsofting of Apple?,” editorial board member Holman W. Jenkins Jr., writing an opinion piece for the Wall Street Journal, makes the silly mistake of comparing Microsoft’s predatory methods to compete with its rivals with Apple’s ascendancy in recent years. As with many of Apple’s staunchest critics, Jenkins’ lack of understanding […]