You just know that Microsoft is struggling mightily to remain relevant in the 21st century, while making the lion’s share of its income from products and services that were first created in the last century. However, it’s also clear their executives have no taste when it comes to choosing the proper marketing methods to sell […]

In the old days of the Classic Mac OS, whenever something went wrong, the standard fix was to rebuild the desktop, check the hard drive with Apple’s disk repair application, and restart. That was the beginning and end of it, even if none of those remedies had anything to do with the problem. Indeed, I […]

Predictably, folks are now beginning to talk about Snow Leopard’s successor. The key reason is that 10.6 had few sexy features, no list of 200 or 300 “must-haves” that entice you to upgrade. Instead, Snow Leopard is mostly about promises, promises that app developers will soon support such features as Grand Central Dispatch and OpenCL […]

I suppose there’s an eternal battle between a company’s product engineering and marketing departments. The former wants to deliver something as close to sheer perfection as possible, while the latter needs something to sell and deliver income to the company. As you might suspect, these goals are usually out of alignment. You just know, for […]