Apple’s marketing people might have put themselves on a shaky footing when they downplayed the susceptibility of OS X to malware in those Mac versus PC ads. While pointing to over 120,000 viruses on the Windows platform, the ads used the phrase (to quote approximately), “but not on Macs.” But that statement was strategically weasel-worded. It […]

I am sometimes accused of writing lurid headlines just for the effect or the higher hit counts. I don’t agree. The headlines always relate to the content, and in this case, my theory is right on the money. What’s more, recent figures based on retail sales of new PCs from the NPD Group confirm the […]