It didn’t come as much of a surprise. On Monday, Apple sent out those expected announcements to a number of media outlets, inviting them to “See you at the 7th” at the Bill Graham Civic Auditorium in San Francisco. The keynote begins on Wednesday, September 7th at 10:00 AM Pacific, the usual time for an Apple […]

One reason often mentioned for the 11% drop in Mac sales was the lack of new Macs in recent months. Other than a modest refresh for the MacBook earlier this year, Apple has been silent about what Maca will be upgraded next, and two models are getting old in the scheme of things. The Mac mini […]

You can use a poll to prove mostly anything you want. One way is to choose participants that would tend to favor the point of view you want to convey. So a poll meant to show a Republican candidate in the U.S. as having an advantage in an election might choose sneak more Republicans into the […]

Some time before the acquisition sayf NeXT returned Steve Jobs to Apple in 1996, he was asked to comment on the state of the company. He mentioned something about milking the Mac for all its worth until it was time to move on the next great thing. I can’t cite the article so many years later, but […]