Do you remember what they said about the iPhone 7? It would be a boring upgrade, mostly because it would look the same as the iPhone 6s. So how could it offer anything significant? But it’s not that a rectangle with circular corners comprises all the functionality of a smartphone, obviously. Apple could have, I […]

Except for the very first iPhone that sold for the full price without subsidies or special carrier deals, most any iPhone can be mostly affordable. So if the unlocked purchase price, which starts at $399 for the entry-level iPhone SE, is daunting, you can always put it on our credit card or take advantage of special lease/purchase […]

When it comes to Wall Street estimates of Apple’s quarterly results, it can be a lose-lose situation. Regardless of how the results actually end up, there’s going to be a complaint from someone that Apple failed at delivering the goods somewhere or other, and thus is in deep trouble. In the run-up to the official […]

If you can believe recent sales estimates from Gartner, Mac sales over the past year fell about twice as much as the average for PC sales. This may be particularly disconcerting, since Apple has long claimed that the rate of growth of the Mac has exceeded the overall PC market. That was mostly true until the […]