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    Newsletter Issue #533: Just What is Microsoft’s Game?

    February 14th, 2010

    Someone once said you keep your friends close, and your enemies closer. So we have a situation where Apple’s biggest rival — not including Google of course — remains Microsoft, yet Microsoft continues to create products that run on the Mac. There’s even talk of a version of Office that will be designed specifically for […]


    They Hear But Do Not See

    November 17th, 2009

    So I was at the checkout line at a local Sam’s Club the other day, when I spied the person ahead of me completing a Windows 7 upgrade purchase. Now I probably should have just kept my mouth shut, but I never learned the finer points of that level of discretion, and I was feeling […]


    Is Microsoft Afraid of the Turf Wars?

    September 21st, 2009

    The conventional wisdom has it that Microsoft is fearless, that they are capable of doing whatever it takes to be successful in the industry. The main example of this is the huge market share for Windows, but it’s also true that Apple has been busily building its market share too, and there’s been a steady […]


    The Snow Leopard Versus Windows 7 Report: Marketing

    August 26th, 2009

    Depending on whom you believe, Apple’s early release of Snow Leopard is either a brilliant marketing stroke or won’t make one bit of difference in the end. What some people forget is that maybe, just maybe, Apple is shipping 10.6 this week because it could. The work was wrapped up, the DVD pressing plants had […]