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    Apple and the Tech Support Factor

    June 14th, 2006

    Depending on whom you ask, Apple delivers just wonderful service in every respect, or treats its customers with an unreasonable amount of arrogance. What a wide gulf to traverse and indeed I am sure that both conclusions are perfectly true. Naturally, I’m very pleased that plans to place a huge Apple support center in India […]


    The Mac Hardware Report: When You Believe Apple Lies, Anything is Possible

    September 3rd, 2005

    It’s very easy to take a story and put a negative or positive spin on it. A baseball team loses by five runs, so you point out that the last time they played in the same stadium, they lost by six runs. Now isn’t that an improvement? Maybe it’ll be four runs next time. At […]


    Another Apple Secret: Fewer Steps

    January 22nd, 2005

    A few weeks back, when I was busy rescuing a client’s Windows box from malware invasions and other ills, I asked him to watch over me as I worked. He had used a Mac for years, but inherited an entry-level Gateway from a relative, and wanted to somehow get it running. It was important that […]