I know that when Apple moved from the PowerPC to Intel processors, you could hear and feel the groans around the world. How could Apple possibly abandon the processor platform that made their products the fastest PCs on the planet? How indeed! Well, as it turned out, the PowerPC roadmap didn’t favor Apple. When Steve Jobs […]

I suppose I shouldn’t be surprised to discover that a fair number of people are described as underwhelmed by Apple’s desktop product refreshes this week. The objections cover a surprising range, from the pricing to the nature of the upgrades, but in all respects, they’re not happy. Let’s look at the pricing first. True to […]

When Apple created TV ads to tout the updated 17-inch MacBook Pro, which sells for the same $2,799 as the previous model, they didn’t emphasize so much its great performance, although its snazzy looks were certainly not ignored. Instead, they extolled its green-tinted virtues, such as easy recycling, particularly with the new long-life battery. In […]

Let’s put it this way: Few were anticipating much from Apple VP Philip Schiller when he delivered Apple’s final Macworld Expo keynote. But there were a few essentials that were widely anticipated when it comes to hardware that just weren’t quite realized. First let’s explore what actually occurred. As rumored, Apple announced a 17-inch unibody version […]