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    The Endless Meaningless Speculation About Apple

    July 9th, 2013

    Hardly a day passes where I don’t see yet another ill-informed commentary about the future of Apple Inc. When you read these articles, you sometimes feel it’s all a part of concerted, organized effort to make the company look bad. It’s almost as if they are all following the same script that’s slightly adapted to […]


    Apple Ascendant in the Twilight of the PC Era

    July 3rd, 2013

    It wasn’t so many years ago that many of you no doubt felt that Apple was fated, or condemned, to occupy a niche status in the PC market. With worldwide sales, and U.S. sales for that matter, in the single digits, how could it be otherwise? Sure, Apple would regularly release new versions of OS […]


    Why Are Industry Analysts Still in Business?

    April 12th, 2013

    I suppose we need people who can consult the tea leaves, or Tarot cards, and somehow decide whether a company is doomed to fail, or will become a smashing success. When it comes to a specific product or service, such people will offer their predictions about how things are going. Some companies, such as the […]


    Newsletter Issue #697: False Perceptions About Apple Continue to Dominate

    April 8th, 2013

    Just when I began to think that Apple’s stock price had begun to overcome the doldrums, they returned. The bad news, still unconfirmed, kept on coming, with one analyst even claiming, without evidence, that Apple’s sales had declined during the March quarter. If that were true, it would mean that Apple’s own guidance, which tends […]