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    How Apple is Changing Expectations: No, It’s Not a Secret!

    February 18th, 2006

    As the first MacBook Pros begin to ship, there is no mystery why Apple continues to trump its rivals. Back in January, when the Intel-based laptop was first introduced, two versions were described and a February delivery date was promised. And you know about promises from computer companies. Microsoft, for example, hasn’t done very well […]


    The Apple Price Myth: Will They Ever Learn?

    April 30th, 2005

    The short answer is no, but I should explain myself. I have written several articles on this topic. Each time I believe someone is listening and that maybe, just maybe, I’ll see a smaller number of stories that indulge in myth-making about how expensive Macs really are. Then I open a copy of, say, Consumer […]