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    So Who is Number One Now?

    February 18th, 2011

    It wasn’t so many years ago that Apple’s Mac market share was a mere blip compared to the Windows PC. Some suggested it was mostly noise, and very little signal, but that’s also when the tech pundit of the week suggested Apple was dying any day now. For the past 19 quarters, Apple’s sales growth […]


    So Maybe Apple Didn’t Cave on Pricing

    June 18th, 2009

    I really find it humorous to read some of the chatter about Apple Inc. that suggests they were forced kicking and screaming to slash prices on their uber-expensive note-books at the WWDC. The theory goes that Apple looked at the sales reports and concluded that potential customers were rebelling at paying an Apple Tax, particularly […]


    Apple Still Won’t Play the Game — Well, Mostly

    June 11th, 2009

    It’s fair to say that the fairly decent price reductions of the MacBook Pro series will have an impact. People who complain that Macs are too costly will have less ammunition to assert their case. Microsoft will have to recast its lame laptop buyer spots to recognize the new reality. Or maybe not. While not […]


    The Dangers of Drawing Attention to Your Competitors

    May 18th, 2009

    The latest duel between Apple and Microsoft is playing out in a series of much-discussed ads from both companies that purport to present their sides of the great operating system wars. On the one hand, you have the pleasantly satirical Mac versus PC spots from Apple, in which the PC is depicted as a pleasant […]