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    Is Apple Really Afraid of Microsoft’s Laptop Hunter Ads?

    July 16th, 2009

    The news that Apple legal asked Microsoft to stop running its controversial laptop hunter ad campaign must have made the hearts of Windows fanboys flutter. Does this mean that Apple is afraid of the truth, that they are being hurt by Microsoft’s expanding ad campaign? Supposedly the objection was the result of Apple’s recent price […]


    Warming Up to An Apple Netbook — Maybe

    May 6th, 2009

    We know that the tech media can’t stop talking about netbooks, particularly the one missing from the market, and that’s a model with an Apple label on it. It’s also not certain yet, despite what the pundits say, if the netbook will actually survive beyond its short-term success. What isn’t being understood here is that […]


    How Should Apple Answer Microsoft’s New Ad Campaign?

    April 20th, 2009

    This weekend, more of Apple’s neat Mac versus PC vignettes came out. While the usual Windows flaws, such as susceptibility to malware, were covered, Apple was careful not to respond to Microsoft’s latest marketing attempts to regain lost ground for the Windows platform. It’s not as if Apple didn’t respond at all. Corporate communications rep Bill Evans […]


    Is the Netbook a Bait and Switch Scheme?

    April 9th, 2009

    All right, you know that Apple has been urged repeatedly to jump into the burgeoning netbook market as quickly as it can. These trimmer, slimmer note-book-style computers are supposedly the only real profit center for PC makers during the economic downturn. Unfortunately, when you charge a “mere” $300 or $400 for a note-book computer, regardless […]