There’s something about the way Apple acquires technology. In recent years, dozens of small companies have been purchased, but not because they were in danger of going out of business. In large part, it’s because they had one or more technologies that would be useful for Apple’s portfolio. Don’t forget that the A-series chips that power […]

It’s a curious world. On the one hand, Samsung has been sued a number of times by Apple for alleged theft of intellectual property. Samsung was charged with slavishly copying Apple’s exclusive designs, mostly the iPhone and various product features, and they fought back claiming Apple had, in fact, illegally used some of their intellectual […]

As I watched a TV ad for the Microsoft Surface 3 tablet/note-book, intended to compete with the MacBook Air, I was troubled by the lame attempt to draw important differences between the two. While an Apple spot will focus on lifestyle and the things you can accomplish with a Mac, an iPhone or an iPad, […]

As Microsoft prepares to shed 18,000 employees, you’d think the company’s marketing team would be working overtime to boost income and shore up weaker products. Instead, it doesn’t appear that any lessons have been learned from the ongoing failure of the Surface. Now in a previous round of Surface ads, Microsoft touted the ability to run […]