So, gentle reader, please consider this week’s statement from Tim Cook that, when it comes to future acquisitions, “We could definitely buy something larger than we bought thus far.” With the exception of Beats Electronics, which had a profitable line of premium-priced headphones, Apple has purchased technology to add to its portfolio. So there was Siri, […]

As most of you know, whenever Apple has a problem with hardware or software, it can make huge headlines. I said huge! One telling incident occurred last year, when the iOS 8.0.1 update essentially bricked any model from the iPhone 6 series. Apple had it up for maybe an hour or so before it was […]

One thing is certain: There are commentators and industry analysts who appear to be spending unreasonable amounts of time waiting and hoping for Apple to fail. It has become an imperative to some who still cannot believe the company can continue to report higher iPhone sales, or even higher sales of Macs for that matter. Record sales […]

There’s an unfortunate habit of the media, and even industry executives, to underestimate Apple. Do you remember when the iPhone came out, and how Steve Ballmer famously announced, “There’s no chance that the iPhone is going to get any significant market share”? I’m serious! Of course, when you look at the market share of the […]