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    Is Apple Forgetting History?

    January 8th, 2009

    I think many of the people went to San Francisco to listen to Philip Schiller’s keynote at the Macworld Expo expected him to say something in observance of the fact that the Mac’s 25th anniversary is coming later this month. Who can forget, for example, that famous 1984 commercial, directed by none other than Ridley […]


    The Snow Leopard Report: Recovering from Feature-Bloat

    October 30th, 2008

    You have to appreciate Apple’s point of view with Snow Leopard. After releasing reference upgrades for Mac OS X with two or three hundred new features — some of which you may not have even wanted — it was time to fix the plumbing to pave the way for the future. Or at least that’s […]


    Is Steve Jobs Really Milking the Macintosh?

    August 19th, 2008

    When I read a commentary from John Martellaro of The Mac Observer this week, suggesting that Apple might want to use some of its huge cash reserves to construct a highly-automated manufacturing facility as a hedge against poor working conditions and uncertainties in Asia, I was struck by a single paragraph that contained a quote […]


    Apple Without Steve Jobs

    July 24th, 2008

    The way Wall Street reacted to recent rumors about Steve Jobs and whether or not he’s seriously ill certainly mirrors the common perception that the company he co-founded can’t possibly succeed without him. I can surely understand the reason for this common conception, since we all know how bad things were at Apple in the […]