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    Does Tim Cook Need to Watch His Back?

    January 18th, 2012

    Although most of the attention on Apple in recent years has focused on Steve Jobs, Tim Cook, and product designer Sir Jonathan Ive, yet another executive has loomed as a star in Apple’s bullpen. These days, Scott Forstall, no stranger to Apple’s media events, works as a senior vice president in charge of the iOS. […]


    They Wait for Apple to Fail

    December 29th, 2011

    When Apple was a favorite beleaguered company back in the 1990s, it almost seemed as if the tech media, other than those dedicated to covering Macs for a living, would have been delighted had the company bit the bullet and vanished. After all, Apple was yesterday’s news. Real PC users ran Microsoft Windows. You have […]


    Raising Expectations About Apple

    October 12th, 2011

    In the aftermath of the death of Steve Jobs, there have been loads of speculative pieces about the future of Apple Inc. The pressure is on for Apple to demonstrate that the company was not the one man band some believed it to be because of the genius of the co-founder, and how he restored […]


    About Steve Jobs: The World is a Colder Place

    October 7th, 2011

    When I first discovered Macs in the 1980s, I never heard of Steve Jobs, or Steve Wozniak for that matter, nor was I particularly familiar with the Apple culture. I only knew that the Apple Macintosh was the future for my line of work, traditional typography. At the time, I labored on one of those […]