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    What Apple Should Do Without Steve Jobs

    February 10th, 2009

    I find some of the tidbits presented by so-called media analysts simply fascinating from a particularly perverse point of view. Take a commentary by Scot Finnie, the editor-in-chief of Computerworld, a sister publication to Macworld. You can certainly forgive Finnie for having the temerity to believe he knows how Apple should be run, since I’m […]


    Apple Doesn’t Make Me-Too Products!

    December 2nd, 2008

    What I just wrote must seem so obvious, you have to wonder how anyone could possibly misunderstand the way the company operates, but it’s clear a lot of people do. That’s particularly true for the folks who claim to be experts about technology. Maybe it’s the training. I mean, when my son attended college, he […]


    No, I Don’t Need a Netbook

    November 27th, 2008

    There’s been an awful lot of discussion lately about whether Apple plans to enter the “nascent” netbook market. While the name should pretty much convey the meaning of the product it describes, here’s a common definition (so we get our terms straight): “A small, low-cost, mobile computing device designed for consuming content, rather than creating […]


    Do You Really Want an Apple Label on All This Stuff?

    October 23rd, 2008

    It’s hard to believe how many product lines used to bear the Apple logo — or at least the rainbow-colored version that was in vogue in the last century. The original PostScript laser printers, known under the collective moniker of LaserWriter, came from Apple, although the guts of the early versions were actually built by […]