All right, so if I heard someone tell me that Steve Jobs not only wasn’t going to deliver his famous keynote at the next Macworld Expo and that Apple itself would pull out of the event after 2009, I would tell them they were probably drinking too much Kool-Aid. Yet, that’s precisely the news that […]

The phrase “don’t bother me with facts” is quite apt when it comes to marketing. Those who are most adept at the profession know just how to deliver a mixture of facts and illusion to entice you to buy their products or services. Certainly, I think few of you would disagree that Windows became the […]