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    Of Sensational News and Outlandish Theories

    May 5th, 2010

    The dust just won’t settle on whether or not Apple might be investigated by the U.S. Department of Justice and/or the Federal Trade Commission because of that controversial change to the iPhone developer agreement. A New York Times story on the matter seems to fall back to the original piece in the New York Post, […]


    Apple Expands Campaign to Build Third-Generation iPhone Buzz

    June 4th, 2009

    To answer the most obvious question, yes I know that Apple has yet to officially say anything about the next iPhone. However, they did release lots of information about the forthcoming iPhone 3.0 software, and you know that, with the possible exception of a few things on the original iPhone, most of the features will […]


    The Apple Mind Readers Revisited

    April 27th, 2009

    Make no mistake about it. Other than close partners and contract equipment manufacturers, very few people outside of Apple know the truth about their future plans. By being exceptionally secretive, however, Apple feeds the rumors big time simply by saying nothing. The less they say, the more people talk. So we have stories in recent […]


    Do the Mac Rumor Sites Have Near-Total Freedom?

    March 16th, 2009

    Once upon a time, Apple courted the Mac press big time, particularly the major magazines. When a new product was being readied, editors would receive an early preview under a confidentiality agreement, so they could get a full feature story on the new product that would be published around the time of the actual release […]