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    Apple Gets Greener — And It’s Not About Money!

    March 3rd, 2009

    When Apple created TV ads to tout the updated 17-inch MacBook Pro, which sells for the same $2,799 as the previous model, they didn’t emphasize so much its great performance, although its snazzy looks were certainly not ignored. Instead, they extolled its green-tinted virtues, such as easy recycling, particularly with the new long-life battery. In […]


    Apple Rocks Again — Sort Of

    September 9th, 2008

    If you bought a 160GB iPod Classic last year, pay attention! You now have a “classic” in more ways than one, because Apple has discontinued the higher-capacity model in its Fall 2008 iPod lineup. Instead, the largest Classic, at $249, has a mere 120GB of storage space. Of course, it’s not that most owners ever […]


    Apple Walks the Tightrope

    July 30th, 2008

    A now-deceased comedy performer once used the catch phrase, “If it isn’t one thing, it’s another” as part of a classic TV routine. And clearly that applies to Apple Inc. these days. Indeed, it’s not easy being a star, although many of you have no doubt aspired to that status. For one thing, bottom feeders, […]


    The Inevitable Comparison: Apple’s Financials and the Health of Steve Jobs

    July 21st, 2008

    Just ahead of the news of Apple’s stellar quarterly financials, their stock price increased a trickle, which seems at wide variance with the results. In brief, Apple beat the street, as is typical, with record sales of $7.46 billion for the quarter ending June 28, 2008. Profits came in at $1.07 billion, or $1.19 per […]