I’ve been accused from time to time of creating strong and lurid headlines, in the fashion of a weekly “supermarket” tabloid newspaper. I’ll grant you that my headlines are apt to be strong, but they are always meant to reflect the contents. You see, over the years, I’ve run various commentaries that fit into the […]

A couple of months back, a friend called and asked me whether it was a good time to buy a new iMac. I thought about it for a moment, and I was ambivalent about an answer. You see it’s not quite as easy as it used to be to guess Apple’s moves. As you probably […]

It has to be frustrating. Every single day, there are hundreds of newarticles written about the iPhone, about what it is, what it isn’t, and lots of stuff way in between. About the only news that actually concerns Apple’s former “main” product line, personal computers, is the recent report that sales of MacBooks and MacBook […]

A lot of companies have long-range plans that seldom extend beyond the end of the current quarter, to ensure high income and increasing profits. Sure, Apple does well with its quarterly financials too, but they clearly have a strategy that will carry through for a number of years. Take the plans to expand and extend […]