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    The Mac Value Equation Revisited

    January 9th, 2008

    Year after year, I’ve been battling the eternal falsehood that Macs cost more than similarly-priced Windows hardware. This ongoing war rages long and and hard, but at the end of the day, I believe I win the argument on the basis of a simple and supremely logical method of comparison: You have to match the […]


    The One Paragraph Leopard Arrives on October 26 Report

    October 16th, 2007

    There are two things that are certain. Apple loves Friday for shipping operating system upgrades, and they were going to deliver Leopard by hook or crook before the end of the month. So these two events have coalesced with the unsurprising news that Leopard will officially arrive on October 26 at 6:00 PM local time […]


    The Mac User’s Dilemma: Saying “I Told You So”!

    October 10th, 2007

    Years ago, Mac users had to feel like outsiders. We were a bunch of eccentrics who had money to burn, and chose to spend it on an overpriced, underpowered computer that was just too pretty to take seriously. In those days, even using a mouse was a certain sign of insanity. It didn’t help that […]


    The Almost Final Leopard Upgrade Pitch!

    August 28th, 2007

    It seems that every time Apple is close to a new release of Mac OS X, I’m here begging and pleading for a decent upgrade path for recent purchasers of new Macs or the previous Mac OS upgrade box. Of course, Apple doesn’t pay attention and they do what they planned to do anyway. However, […]