When it comes to Apple’s marketing team, they certainly know how to stoke the fires. Indeed, the tech press can’t stop talking about it. I can’t stop talking about it. In fact, I devoted a fair amount of time during my two-hour session on Craig Crossman’s nationally-syndicated Computer America radio show recently to what this […]

I know. You are going to think that I’m just playing my own game here, to get lots of hits with a lurid title, but I’m perfectly serious. If you examine Apple’s usual public relations ploys in handling new product announcements and other matters, you might even agree with me. Let’s go back to last […]

Decades ago, President Truman said that the buck stops here, and this is something you can take to the bank when it comes to a responsible politician, few though they may be, and, of course, the corporate executive. Or at least, that’s the way it should be. So when the news came that a small […]

Buried in the description about the new iPods was the fact that they only ship with a USB 2.0 cable. I mentioned this in passing in my original report on the product introduction, but it deserves more attention, because it was bound to generate complaints from Mac users who feel neglected, and don’t want to […]