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    Apple Gets Greener — And It’s Not About Money!

    March 3rd, 2009

    When Apple created TV ads to tout the updated 17-inch MacBook Pro, which sells for the same $2,799 as the previous model, they didn’t emphasize so much its great performance, although its snazzy looks were certainly not ignored. Instead, they extolled its green-tinted virtues, such as easy recycling, particularly with the new long-life battery. In […]


    The Apple CEO Succession Scheme

    December 31st, 2008

    Despite Apple’s mixed signals of silence and denial, rumors continue to grow that CEO Steve Jobs is seriously ill, perhaps about to breathe his last, and that he can no longer continue to run the company he co-founded. Now rumors are a dime a dozen, I suppose, but just what is contributing to this one, […]