I’ll try to phrase this commentary carefully because, as usual, Apple must play by a different set of rules. If a blogger perceives the rules may no longer apply, the company must be in really deep trouble. Not just ordinary trouble, but deep trouble. Really deep trouble. Deep. So let’s start at all those reports […]

So have we at all reached the point with Apple where they have a harder time surprising us? I suppose it seems so with all of the speculation about future product announcements. Well, sometimes Apple feeds a few tidbits, I suspect, possibly on background to selected reporters, and possibly in the hints they drop with […]

Year after year, Apple customers may have felt that the Apple TV set-top box had a future. Once it hit the second generation, as a tiny device capable of receiving streaming video, the possibilities seemed rich. While the second generation was limited to 720p HD, it was enhanced to 1080p, the maximum HD resolution, in […]

With the news that Apple plans to spent a cool $1 billion to finance TV projects, the media is pretending that there is going to be some sort of “battle royal” among the various services to get your cord-cutting dollars. While that, in part, may be true, the facts are far more nuanced. It very […]