So the published reports have it that Apple moved roughly two million of the second generation Apple TVs as of the end of the last quarter. So it appears that, in the scheme of things, Apple’s latest attempt to find a place in the sun — or your living room — next to existing set […]

Two days before the promised release date, Apple on Wednesday released the iOS 4.3 update for the iPad, and recent models of the iPhone and iPod touch. Missing in action is the Verizon Wireless version, which already has the included Personal Hotspot feature, which lets your iPhone serve as a Wi-Fi hub for cellular data. […]

So the news comes this week that approximately one million of the new generation Apple TVs have been sold, raising hopes that this perennial hobby product that might, some day, shed that status. But do these initial sales signal a trend, or will the rate fall off sharply after the holiday season? Now at $99 […]

I realize that Apple is being circumspect about the potential for the success of the latest iteration of Apple TV. Yes, there was that irony factor when Steve Jobs labeled it “one more hobby,” but hitting a home run is far from certain. Even at $99, the big question is whether millions and millions of […]