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    New iPhone Plays Second Fiddle to iPad Pro and Apple TV 4.0

    September 10th, 2015

    As most of you know, the iPhone is the juggernaut that fuels that Apple marketing machine. The vast majority of sales and profits come from a product that was greeted with lots of skepticism when it first arrived in 2007. Hundreds of millions are in use around the world, and at a time when Google’s […]


    Taking Aim at Apple and Other Silly Stuff

    September 3rd, 2015

    So when someone has a new gadget that, superficially at least, competes with something Apple produces, it suddenly breeds a major competitive war, or at least that’s what some supposed journalists believe. The product becomes an “iPhone killer,” or an “iPad killer,” or some other killer product. Yet another approach taken by the media is to […]


    Some Apple Predictions — Mainstream and Fringe

    September 2nd, 2015

    So as we close in on Apple’s media event next week, it appears the basics of the next iPhone refresh are pretty well known. There will be an iPhone 6s, and an iPhone 6s Plus. Both will sport faster processors, perhaps more onboard memory, a better camera with more megapixels, Force Touch and perhaps a […]


    Believing Failed Industry Analysis

    August 27th, 2015

    If you can believe what some industry analysts have been saying, Apple should now be playing third fiddle in the smartphone wars. Android and Windows Phone would be ahead of iOS. Apple would, I suppose, be destined to fall back into niche status. Have you looked at the Windows Phone and BlackBerry market shares lately? […]