It’s quite easy for a tech writer to tell you what a certain company ought to do to become successful or at least remain successful. But the only thing is that if any of us really knew what was really necessary, we’d be making the big bucks as an executive at one of those companies. […]

A large part of the speculation about Apple Inc. for 2009 covers the hardware. You just know that the iMac is overdue for a refresh, and the long-neglected Mac mini is likely to get one as well. Beyond that, perhaps there will be a unibody version of the 17-inch MacBook Pro, some new Apple displays […]

When you’re number one in a market, the pressure is always on to somehow remain on top, or even expand the difference between you and number two. Apple has to worry about that primarily with the iPod and iTunes. But since both are so far ahead of the rest of the market, it doesn’t seem […]

You’ve heard it time and time again. Apple won’t enter the low-cost PC market because they don’t want to produce “junk.” Steve Jobs said that himself as recently as the last phone conference with financial analysts in October, when asked whether Apple planned to release a netbook. Since then things have changed in the marketplace, […]