All right, here’s what we know: Apple has loads of gear undergoing testing at their corporate campus. We don’t know what they’re working on, but we can make educated guesses and if a product passes muster, we might even see it in production eventually. That surely includes the rumored netbook. Apple says nay, but it’s […]

Make no mistake about it. Other than close partners and contract equipment manufacturers, very few people outside of Apple know the truth about their future plans. By being exceptionally secretive, however, Apple feeds the rumors big time simply by saying nothing. The less they say, the more people talk. So we have stories in recent […]

Several years ago, during one of their quarterly conference calls with financial analysts, Apple again dismissed the possibility that they’d ever build a cheap Mac. The reason, often stated, is that they didn’t want to build a crappy Mac. Well, it is true that, in the 1990s when Apple couldn’t do anything right (more or […]

Consider what some so-called tech pundits and industry analysts said in the long (some say endless) run up to Apple’s quarterly report. Mac sales are down and Apple has a problem. They’ve got to cut prices and rush out a netbook to save the business. Perhaps the best comment I read about Apple’s quarterly financials, […]