Microsoft has to be judged guilty of using some of the worst code names in the business. Windows Vista, for example, was originally known as Longhorn, as if some sort of Texas steer would convey images of a world-class personal computer operating system. So it was only natural that Microsoft’s latest effort — and I’ve […]

Consider a company looking to update its computers. What influences its decision? Take, for example, the new “Get a Mac” ad campaign now dominating the TV airwaves. Can you imagine a company’s technical people rushing to an Apple Store after they air? What is Apple’s market focus these days? Well, to use the iPod as […]

Depending on whose expectations you’ve followed, Apple exceeded them or didn’t quite meet them. In recording the second best financial quarter in its history, Apple reported revenues of $4.36 billion for the quarter ending in March, which is somewhat less than the analysis from Thomson First Call of $4.5 billion. However, net income was $410 […]

Sometimes danger signs come from unexpected sources. Yes, you know that not everyone is happy with the fact that the iPod is the only portable player on which you can play the songs and TV shows you buy from the iTunes Music Store. And some of you resent even any restrictions on your ability to […]