It’s not a novel idea. Apple has done so much to enhance the performance if iPhones and iPads using customized ARM chips. When it comes to Macs, Apple remains at the mercy of a third-party company. When the Motorola/IBM alliance failed to deliver the goods nearly a decade ago, Apple went to Intel. But the […]

It’s a sure thing that Apple Inc. is hit bait. So if you have something to say, anything, regardless of whether to not it makes any sense, finding an Apple connection, however tenuous, can generate extra traffic. While one hopes that online commentators and reporters are mostly concerned with facts and reasoned speculation, that’s not […]

They say that, if you want a potentially important news story buried, release it on a Friday afternoon. By the time the details reach the mainstream press and popular online outlets, the workday is over, and potential readers are paying more attention to enjoying their weekends. Of course that assumes they aren’t actually working weekends. So […]

When stories first appeared in the mainstream media that Apple was in deep negotiations to buy Beats, a company that builds fancy headphones and other accessories, and runs a music streaming service, for the princely sum of $3.2 billion, there was a media freakout of sorts. Apple’s stock price dropped as analysts wondered just what Apple […]