So it does indeed appear that Steve Jobs has returned to his CEO position at Apple. Whether part-time or full-time may not be terribly clear, but perhaps it doesn’t make much of a difference these days. You see, the real question is how much effort Jobs has really put into the company over the past […]

One thing about Apple: They can turn almost any development, however innocuous at first glance, into some sort of marketing opportunity. Take the extended sick leave by Steve Jobs. Consider that an absent CEO from most any other company would yield a collective yawn, but not Apple, and that’s a major part of their carefully-crafted […]