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    Newsletter #451 Preview: Will Mac Misconceptions Never End?

    July 20th, 2008

    The good news is that Apple is either third or tied for third in the U.S. PC retail market. This is one terrific piece of news for a company that has been given up for dead or eternal irrelevance on dozens of occasions over the years. At the same time, all the good press that […]


    A Look at the Apple Naming Problem

    March 23rd, 2007

    Once upon a time, when Apple was losing money hand over foot, many of us played guessing games, trying to identify the differences between the various models in Apple’s Performa line. No, I won’t bother to list the models, beyond the Performa 6110CD, typical of the breed. It’s not a very pleasant trivia game, at […]