The phrase “don’t bother me with facts” is quite apt when it comes to marketing. Those who are most adept at the profession know just how to deliver a mixture of facts and illusion to entice you to buy their products or services. Certainly, I think few of you would disagree that Windows became the […]

Once, a long time ago, and I don’t know where I wrote this suggestion, I envisioned a new line of Apple commercials featuring Steve Jobs. Since he’s such a master salesman, you’d think he’d do well in that setting. He wouldn’t be the first corporate executive to become the star of an ad campaign either. […]

Consider what Steve Jobs said in his widely-quoted employee memo about the failed rollout of MobileMe, that Apple could have waited somewhat longer to make sure things were working properly before transitioning from .Mac. He clearly had a point, but he really isn’t going far enough. You see, it has been clear to me for […]

Depending on your point of view about a situation, you can either kick someone when they’re down, or support them and give them a reasonable amount of time to recover. Since Apple Inc. is at the top of the world these days, you can bet that any problems they encounter will be amplified. After all, whatever […]