You can’t possibly imagine the potential tragedy. With great fanfare, Apple introduces two new lines of iPhones. The first, the iPhone 8, is essentially an iterative update to the iPhone 7 with a glass backing and the usual faster parts. You almost think that, from here on, Apple has given up the “s” label for […]

Once a portion of the media seizes on a narrative, however wrongheaded, it’s often difficult or impossible to change things. Take the perception that Tim Cook is little more than a supply chain geek with a shaky grasp of the public narrative about Apple. For many, the late Steve Jobs was strictly the product person […]

Last year, we were told that the iPhone 7 would be a subpar upgrade. It would offer a case design quite similar to the iPhone 6s, and that’s all she (or he) wrote. It didn’t matter that the new model was water-resistant, had a better camera (or cameras with the iPhone 7 Plus) and other […]

If you’re curious about how many Apple Watches have shipped to customers, don’t expect any early satisfaction. Apple has put the numbers in a miscellaneous category on its financial statement, and there was no press release touting the launch week numbers. Just crickets. While Apple claims that orders exceeded supplies, that’s not an answer, since […]