This is a common problem. A writer gets an assignment, but is limited to a specific word count. Too many words, and the editors will take a sharp knife to the manuscript and dispatch important paragraphs and sentences. The end result is that the article may become a shadow of the original version. Now I […]

Just the other day, I heard an interview with former “PC” character John Hodgman, the actor/writer who played the fall guy in those now-discomtinued Mac Versus PC ads. Turns out that Hodgman is a Mac user in real life, and, I suppose, most people thought of him as the more sympathetic person on those ads, […]

There’s a quiet branding change in Apple’s promotion of Lion. While the press releases and even the new About This Mac window still refer to 10.7 as Mac OS X, Apple begun to move towards the OS X label instead; yes, without the word Mac. Compare that to the way the iPhone OS became iOS […]

You have to consider how far the iMac has come. Back in 1998, it was an offbeat looking entry-level all-in-one computer. In fact, I was a member of Apple’s Customer Quality Feedback group at the time, which consisted of regular people who evaluated Apple’s hardware and software products. During the last few months in which […]