One thing is certain: There are commentators and industry analysts who appear to be spending unreasonable amounts of time waiting and hoping for Apple to fail. It has become an imperative to some who still cannot believe the company can continue to report higher iPhone sales, or even higher sales of Macs for that matter. Record sales […]

I assume that most companies are in business to make profits. Sure, some might want to save the planet, but at the end of the day, if revenues and profits aren’t up to snuff, a business might go under. Well, maybe not Amazon, which manages to somehow prosper despite reporting barely any profit over the years. […]

After Tim Cook suggested that we no longer needed a PC, and an iPad was just the ticket, some people took his words out of context. So was he telling us that Macs or PCs were now passé? Yesterday’s news? Certainly that fact that Cook boasts that he no longer takes a Mac with him on […]

Some stories never go away. There are still bloggers, both financial and tech, who proclaim Apple dead and buried, or designated to fail real soon now. They’ve been saying that for years, prompting The Mac Observer to post occasional “Apple Death Knell” articles from time to time. What is clear is that the company must […]