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    Tim Cook and “Imaginative CEOs”

    July 20th, 2017

    Over the years, there has been a perception that Tim Cook is not quite the master of innovation Steve Jobs was and thus not suited to lead Apple. After all, it was Jobs who, after his return to Apple in late 1996,  shepherded the introduction of the iMac, the iPod, the iPad, and, of course, […]


    The Mac Upgrade Report: Boring?

    July 6th, 2017

    For a while, many Mac users felt abandoned by Apple. The critics said that, since Apple makes roughly 60% of its revenue from iPhones, other products are being given short shrift. It would seem to mean that Apple didn’t care about 40% of its business. But is that even remotely true? Certainly there’s no evidence […]


    Mac Versus PC Switching and Falling for False Media Narratives

    June 30th, 2017

    You know the story. Apple repeats it nearly every quarter when reporting Mac sales, up or down. About 50% of the people buying one are new to the platform; most are presumably Windows switchers. Now I’m not altogether sure where Apple gets its data. Perhaps people just registering a Mac for the first time are […]


    Looking Down at an iPhone: It Changed My Life

    June 21st, 2017

    When Steve Jobs demonstrated the first iPhone at a Macworld Expo on January 9, 2007, I was only half listening. To me, a cell phone was all about making phone calls. Their web browsers and email tools were clunky, clumsy, and how can you type quickly on a telephone keypad? At the time, I would […]