You’d think what with tens of thousands of talented designers and engineers working for all the major tech companies, including Google and Samsung, that Apple would be only one of many when it comes to real innovation. It would be difficult to believe that no other company has the creativity to make a dent in […]

Almost every time someone discusses Apple’s pricing, it is assumed that you can buy similar products from other companies for less. From the release of the very first Mac, you supposedly had to pay more money to go Apple. Indeed, Apple was often attacked for daring to charge extra for Macs and other gear. Now […]

The other day, I read yet another revisionist story about Microsoft’s 1997 investment in Apple, claiming that the $150 million influx was necessary to prevent bankruptcy. That, however, is an urban legend. The truth is that the investment was actually part of a settlement between the two companies over various intellectual property lawsuits. Don’t forget that […]

As Microsoft continues to confront the problem of hundreds of millions of PCs still using the ancient Windows XP, Apple’s strategy to make OS 10.9 free appears to have paid off. According to Net Applications, which tracks Web traffic, Mavericks is now installed on some 32% of the Macs currently in use. Remember that Mavericks […]