So Microsoft has amply demonstrated that the company is not ignoring the Mac any longer. On Thursday, the first Office for Mac 2016 Preview appeared, with new versions of Word, Excel, PowerPoint, One Note and Outlook. Since a complete preview of Office 2016 for Windows has yet to show up, it does seem as if we’re at platform […]

Apple is often accused of being late to the party. Other companies come out with a feature that appears to be a great fit for Apple. But no Apple gadget has it, and thus the criticisms are endless. Why can’t they do it too? Have they lost their edge? But one of the key differences between Apple and […]

You probably didn’t realize that Google has some big problems to solve. Very few people upgrade their mobile handsets to the newest versions of Android despite touting loads of new features at I/O events. Indeed, most customers can’t upgrade, because it’s not offered to them by the wireless carrier or the handset maker. But that’s […]

In marketing, branding may be as important or more important than the product itself. Sometimes a brand name becomes a verb for an entire product category. For years I referred to a bandage as a “Band-Aid” until I realized I was giving Johnson & Johnson free publicity. My mother would always refer to a certain kitchen appliance […]