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    Testing Apple Products Before Availability — Again

    September 15th, 2015

    I understand all the curiosity about Apple’s latest and greatest. People want to know how good they are, whether they are credible updates to existing gear, and how do they fit in the wider world of tech gadgets. They want to know whether to buy them. Certainly these are particularly valid questions when it comes […]


    New iPhone Plays Second Fiddle to iPad Pro and Apple TV 4.0

    September 10th, 2015

    As most of you know, the iPhone is the juggernaut that fuels that Apple marketing machine. The vast majority of sales and profits come from a product that was greeted with lots of skepticism when it first arrived in 2007. Hundreds of millions are in use around the world, and at a time when Google’s […]


    Welcome to Storagegate

    January 1st, 2015

    So Apple is in the thick of it again, named in a new lawsuit claiming they are being deceptive about the amount of available storage space on an iPhone and an iPad. Worse, Apple is doing this to grab a few dollars a month from you to buy extra iCloud storage. Such a deal! Now let […]


    The Apple Myths Keep on Coming

    September 25th, 2013

    So, without giving you a reference to the original source, and confuse you further, some tech media sites fell for the foolish claim that iOS 7 somehow makes your iPhone waterproof. Are you with me so far? Now implicit in such an absurd assumption is the belief that software will somehow render the hardware impervious […]