You know the story. Apple repeats it nearly every quarter when reporting Mac sales, up or down. About 50% of the people buying one are new to the platform; most are presumably Windows switchers. Now I’m not altogether sure where Apple gets its data. Perhaps people just registering a Mac for the first time are […]

A key reason why the pace of Mac hardware updates has slowed in recent years can be placed in the hands of Intel. As they fell behind releasing new silicon, Apple was left without the parts they needed to do proper refreshes. True, Apple did allow the Mac to languish way beyond the release of […]

Let’s not forget that Apple Inc. used to be known as Apple Computer Inc. But in 2007, with the launch of the iPhone, the word “Computer” vanished. What changed? It’s not that Apple suddenly stopped making Macs, or didn’t built other products over the years. Don’t forget that the original PostScript printer, the Apple LaserWriter, […]

In recent weeks, rumors have presented themselves about possible refreshes for Mac notebooks. Timed for the WWDC next week, they’ll reportedly include the MacBook, which hasn’t been updated since the spring of 2016, and the MacBook Pro, which received a major upgrade last October. Both are supposed to be fitted with Intel’s Kaby Lake processors. The […]