So before the iPhone X came out, there were oh-so-many complaints about an expected starting price just shy of $1,000. It was the most expensive mainstream smartphone, although the critics were pushing it. After all, the Samsung Galaxy Note 8 wasn’t all that much cheaper, particularly when you paid for one on a monthly basis. […]

Amid all the chatter about the alleged forthcoming iPhone 8 — the expected 10th anniversary model — is its price. It’s supposed to be way high, more expensive than any other iPhone. Where does Apple have the temerity to raise its prices even further? I’ll get to pricing for other Apple products in a moment. […]

Welcome to the world of near-insanity, where a highly successful company is constantly thought of as being poised to fail. It’s the sort of journalist and tech analyst freak-out that has played itself out for years when it comes to Apple Inc. You almost wonder if there’s a deep, dark conspiracy at work here? Or […]

For a while, many Mac users felt abandoned by Apple. The critics said that, since Apple makes roughly 60% of its revenue from iPhones, other products are being given short shrift. It would seem to mean that Apple didn’t care about 40% of its business. But is that even remotely true? Certainly there’s no evidence […]