As I watched a TV ad for the Microsoft Surface 3 tablet/note-book, intended to compete with the MacBook Air, I was troubled by the lame attempt to draw important differences between the two. While an Apple spot will focus on lifestyle and the things you can accomplish with a Mac, an iPhone or an iPad, […]

As Microsoft prepares to shed 18,000 employees, you’d think the company’s marketing team would be working overtime to boost income and shore up weaker products. Instead, it doesn’t appear that any lessons have been learned from the ongoing failure of the Surface. Now in a previous round of Surface ads, Microsoft touted the ability to run […]

It’s hard to take projections from industry analysts seriously. If you believed some of their projections, Windows Phone would soon overtaking the iOS as the second most popular mobile platform on the planet. And, of course, Apple would be relegated to near-irrelevance once again except for a few million diehards who loved to pay more for […]

Apple’s decision to release iWork free with the purchase of a new Mac, iPhone or iPad surely had its impact on Microsoft. After existing in the world of rumors for several years, Office for iPad was finally released last week. It’s just the basic three: Word, Excel and PowerPoint. Microsoft made no effort to provide […]