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    Newsletter Issue #1049 — The Apple Gadget Saturation Report

    February 4th, 2024

    How things have changed. Consider the state of Apple Inc. 30 years ago, when it was known as Apple Computer. In many descriptions of the company from the mainstream media, the word “beleaguered” inevitably appeared. It was hard to avoid it, and you had to be optimistic that the company would succeed in a world […]


    Newsletter Issue #1043 — Apple and the 5% Factor

    March 7th, 2023

    The fundamentals aren’t new. Financial results in the tech industry so far in 2023 are mixed, and lots of people, many hired during the height of the COVID-19 pandemic, have received their pink slips. Despite the complaints that Elon Musk’s decision to fire half the staff of Twitter was outrageous, perhaps irrational, Amazon, Google, Meta, […]


    Newsletter Issue #1031: Apple and the Money Machine Journey

    January 30th, 2022

    When I first began using a Mac in the 1980s, I didn’t look at the company as a potential money machine. For well over a decade, my decision was often attacked by PC-using critics. They told me there wasn’t any useful software for a Mac, at the same time I was generating content with Adobe […]


    Is Apple’s Stock on a Roll?

    May 8th, 2018

    For several weeks, Apple’s stock was dropping over fake news that iPhone X sales had collapsed. Whether misreading the supply chain tea leaves or just making things up, those stories all turned out to have no basis in fact. Through the March quarter, the iPhone X was Apple’s best-selling smartphone and the best-selling smartphone on […]