All right, now that the obligatory WWDC 06 photo is present and accounted for, let’s get into the meat of this week’s newsletter rant. First, and how can I put this gently, without sounding sensationalist? Well, let’s not be gentle at all, let me just put my cards on the table here. You see, when […]

I don’t take TV ads very seriously. Some are mildly entertaining. Except when I’m watching a live broadcast, however, I’m too busy whizzing past them with my DVR’s fast forward function. Unless the claims are overtly bogus, rather than just mildly questionable, I don’t give them much attention. But this doesn’t happen if you’re Apple […]