I’ll try to phrase this commentary carefully because, as usual, Apple must play by a different set of rules. If a blogger perceives the rules may no longer apply, the company must be in really deep trouble. Not just ordinary trouble, but deep trouble. Really deep trouble. Deep. So let’s start at all those reports […]

Every so often you read about an alleged industry analyst or investment company suggesting that Apple should buy this, that, or another company. Sometimes, when a tech company merges with someone else, Apple is blamed for missing out on such a huge opportunity. Now before I go on, it’s true that Apple routinely acquires a couple […]