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    But is Steve Jobs Really Returning to Apple?

    January 15th, 2009

    When you look at everything in retrospect, you can see a possible  gradual revelation in the news that Steve Jobs has more serious health problems than he previously admitted. Let’s examine the how it all came to be. Last year, when it was clear he’d lost a lot of weight, Apple said he had suffered […]


    The Apple Beating the Odds Column

    December 3rd, 2008

    So the story goes that companies with higher-priced gear will most likely fare miserably this holiday season. Yes, folks are still buying lots of high definition TVs, as an example, but they are picking the low-end or smaller screen versions. The expensive models that generate the most profits for dealers and manufacturers may not do […]


    The Mac OS Clone Myth Revisited

    October 27th, 2008

    In the 1980s, Bill Gates told Apple’s CEO at the time, John Sculley (the former soft drink executive), that he should license the Mac OS. As far as Gates was concerned, Apple would own the market. Well, what really happened was that Sculley, in his infinite stupidity, actually licensed some of the Mac OS to […]


    Dell Reaps What it Sows

    March 7th, 2007

    Do you remember that infamous statement back in the 1990s from Michael Dell, CEO of Dell Computer (once again)? Apple was on the ropes, hemorrhaging millions of dollars of red ink, and Dell suggested Apple give the money back to its stockholders; more or less close up shop. Of course, Dell was on a roll […]