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    Newsletter #492 Preview: Microsoft Still Believes
    it Can Fool All of the People All of the Time

    May 3rd, 2009

    Well, folks, get ready to suspend your disbelief. Microsoft has done it again. There’s a new ad campaign in which someone is given money and asked to go into a consumer electronics store and buy a note-book. Once again, Microsoft demonstrates that they require suspension of disbelief to get their point across. In this particular […]


    How Not to Speed Up Your Mac!

    December 10th, 2008

    One thing we can all agree on: However fast your computer is now, you wouldn’t mind if it was just a little faster, maybe even a lot faster. The promise of Snow Leopard is that Apple will be concentrating mostly on performance and not on loads of new features, some of which are, to be […]


    When Does Simple Become Complicated?

    December 9th, 2008

    This question may seem self-contradictory, but I have a point to make. Back in the mid-1990s, there were so many models of Macs to choose from, it was usually near impossible to pick one from the next. Even Apple’s own executives would fail this test. This was particularly true with the low-end Performa series, the […]


    About Apple’s Price Matching Policy

    November 26th, 2008

    So I recall all those lurid commercials of many years ago from certain high-power electronic retailers promising that they positively won’t be undersold. Of course they had so many terms and conditions in those offers that few people who requested a price match or a refund for overpayment were ever actually compensated for their efforts. […]